Growth Marketing Executive

You are the execution engine of CrownTrust’s marketing funnel.

The Director of Growth sets direction. You make it real: content shipped, campaigns live, landing pages built and tested, leads captured, nurtured, and handed to sales clean. You’ll have a voice in the strategy from day one — but this is a hands-on, ship-every-week role.

Everything you do ladders up to one question: did this move a qualified lead closer to a booked discovery call? Foreign and Vietnamese clients ready to buy, sell, lease, or have CrownTrust manage and finish their property.

This is not a “post content and grow followers” role.

You won’t do everything with your own two hands. You’ll use AI tooling as a daily multiplier and coordinate a small bench of freelancers — writers, editors, designers. But you’ll also get your hands dirty, and you’ll be measured on output, not on delegation.

Please don’t apply if this is you:

• You’re transactional or push hard-sell tactics — wrong energy for a high-trust, high-net-worth clientele.
• You see AI as a threat or “prefer to do everything yourself.”
• You need a rigid brief and a fixed 9-to-5 to function.
• You can’t point to verifiable past results — even small ones from a small budget.
• You measure success in followers and engagement rather than qualified leads.

• Content & SEO — Write and publish buyer/seller/renter guides, asset-management and property-operation explainers, interior-finishing showcases, and Thu Thiem / Thu Duc / central-district positioning content — in both English and Vietnamese. You’ll work from a keyword and topic plan, and you’ll help build it.
• Social media & video — Run the publishing calendar across the platforms our audiences actually use. Brief and coordinate freelance shooters and editors for long-form YouTube (property tours, neighbourhood guides, explainers) and short-form for Reels, TikTok, and Shorts — and cut short-form yourself when that’s faster.
• Paid acquisition — Build, launch, and monitor Meta and Google campaigns. Watch daily spend, report cost per qualified lead, and bring optimization proposals to your manager rather than waiting to be told.
• Landing pages & lead capture — Build and iterate landing pages, lead magnets, and forms. Set up and maintain the email/automation sequences that warm leads across our full service ecosystem until they’re ready to book.
• Measurement & testing — Keep GA4, tracking, and the heatmap tool healthy. Pull the weekly pipeline report. Run structured A/B tests on pages, creatives, and funnels — and document what you learned.
• Lead hand-off — Qualify and package leads cleanly for the sales team. Keep the CRM tidy; nothing falls through.

• Fluent, persuasive writing in both English and Vietnamese. You’re speaking to foreign and Vietnamese high-net-worth audiences. Tone carries trust at this segment — in either language.
• 1–3 years in digital, growth, or performance marketing — agency or in-house. Or a portfolio strong enough that the year count stops mattering.
• AI-native execution. You already use tools like Claude, ChatGPT, and automation platforms as your daily multiplier. AI fluency is non-negotiable here.
• Hands-on with at least two of: Meta Ads, Google Ads, GA4, SEO tooling, email automation, landing page builders — and genuinely eager to learn the rest fast.
• Follow-through and attention to detail. Things ship on time. Links work. Tracking fires. Numbers get reported without being chased.
• Cross-cultural awareness. You get that expats, Viet Kieu, international investors, and local Vietnamese clients have different anxieties, language, and trust triggers.
• Comfort with ambiguity and a lean, founder-led environment. You ask good questions, then move — you don’t wait for a perfect brief.